As of July 20, 2018 3:20 PM PNX Petroleum Last Trade Price: 12 % Change: 0 Volume: 65,100 Symbol: PNXFind a Station

Board of Directors & Management Team

Meet the experienced men and women behind Phoenix Petroleum.

Domingo T. Uy (Chairman of Phoenix Petroleum)

Domingo T. Uy

Chairman

Mr. Domingo T. Uy is a co-founder and has been a member of the Board of Directors of the Company since 2002. Mr. Uy was elected Chairman of the Board of Directors of the Company on February 15, 2007. He is also a Director of Granland Resources Corporation, a corporation involved in real estate development, and is actively involved in socio-civic programs. He is a director of the Philippine National Red Cross - Davao Chapter, Executive Vice Chairman of Davao Chong Hua High School, and a Past President of the Davao City Sta. Ana Lions Club and the Kang Ha Uy Association - Davao Chapter.

Chairman

Dennis A. Uy (President and CEO of Phoenix Petroleum)

Dennis A. Uy

President, and Chief Executive Officer

Mr. Dennis A. Uy is the founder of the Company and has served as President and Chief Executive Officer since inception. He is the Founder, Chairman, and President of UDENNA Corporation, the parent company, which has businesses in the petroleum, shipping, logistics, real estate development, tourism, education, and service industries. He is Chairman of Chelsea Logistics Holdings Corporation, which listed on the Philippine Stock Exchange on August 2017. Mr. Uy is the Chairman and President of UDENNA Development Corporation, which develops and manages real estate projects such as Clark Global City, Calaca Industrial Seaport Park, UDENNA Tower, and The Emerald in Mactan, Cebu under development. He is the Chairman of 2GO Group Inc., the country’s largest logistics provider. Mr. Uy is also Chairman of Phoenix Philippines Foundation and UDENNA Foundation. He serves as independent director of Apex Mining Corp. and is a member of the Young Presidents Organization’s Philippine chapter. Since November 2011, he has been the Honorary Consul of Kazakhstan to the Philippines. In 2016, he was appointed as the Presidential Adviser on Sports. Mr. Uy is a graduate of De La Salle University with a degree in Business Management.

President and Chief Executive Officer

Romeo B. De Guzman (Vice Chairman and Senior Strategic Adviser of Phoenix Petroleum)

Romeo B. De Guzman

Vice Chairman and Senior Strategic Adviser

Mr. Romeo B. De Guzman was elected Director of the Company in 2009. He is the Vice Chairman and Senior Strategic Adviser, and previously was Chief Operating Officer of the Company, bringing over 40 years of outstanding experience in the oil industry. Before joining the Company, he was with Pilipinas Shell Petroleum Corporation, where he was Vice President for External Affairs for Asia Pacific and a member of the Board of Directors up to December 2006. He was with the said company holding various management and executive positions. Prior to that, he worked at Getty Oil Philippines Inc. for 10 years. Mr. De Guzman is also the Chairman of the Board of Directors of Mirait Philippines, Inc. He holds a Marketing Management and MBA degrees from San Sebastian College – Manila.

Vice Chairman and Senior
Strategic Adviser

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Atty. J.V. Emmanuel A. De Dios

Director

Atty. J.V. Emmanuel A. De Dios was elected Independent Director of the Company on February 15, 2007 and regular director on March 7, 2008. He is the CEO of GE Philippines, and prior to that was President and CEO of Nido Petroleum Pty Ltd., an Australian Stock Exchange-listed oil and gas company. He was Managing Director of Merritt Advisory Partners, Inc. and was a member of the Board of Directors of Davies Energy Systems, Inc. He also served as Chairman of the Board of the Philippine National Oil Company Exploration Corporation and was former Undersecretary of the Philippine Department of Energy. Atty. De Dios obtained his Master of Laws degree from Harvard Law School and completed his Bachelor of Laws at the Ateneo School of Law.

Director

Frederic C. Dybuncio (Incoming Director of Phoenix Petroleum)

Frederic C. DyBuncio

Director

Mr. Frederic C. DyBuncio was elected as a Director of the Company on May 27, 2017. He is the President of SM Investments Corporation. He is a Director of Atlas Consolidated Mining and Development Corporation, Premium Leisure Corp., 2GO Group, Inc., and Pacific Online Systems Corporation. Prior to holding the post, he was a career banker who spent over 20 years with JP Morgan Chase and its predecessor institutions. During his stint in the banking industry, he was assigned to various executive positions where he gained substantial professional experience in the areas of credit, relationship management and origination, investment banking, capital markets, and general management. He has worked and lived in several major cities including New York, Seoul, Bangkok, Hong Kong and Manila. He graduated from Ateneo de Manila University with a Bachelor of Science degree in Business Management and completed a Master’s degree in Business Management from the Asian Institute of Management.

Director

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Joseph John L. Ong

Director

Mr. Joseph John L. Ong was formerly Chief Finance Officer of the Company. He is also a member of the Board of Directors of Phoenix LPG Philippines, Inc., Philippine FamilyMart CVS, Inc., and South Pacific, Inc., an affiliate of the Company. Prior to his employment in the Company, he spent almost 10 years at Primeworld Digital Systems, Inc. (Pacific Internet Phils.) initially as Vice President and CFO and eventually as Executive Vice President – Operations and Chief Finance Officer from 2008 - 2009. He also worked for 12 years with Ginebra San Miguel, Inc., then known as La Tondeña Distillers, Inc., the country’s second largest beverage company at the time and a listed subsidiary of San Miguel Corporation. He was its Vice President for Treasury from 1995 – 1999, at which time he headed the team that took the company public in 1994 and was primarily responsible for institutional-investor relations. Prior to the San Miguel Group, he held various positions at the Bank of the Philippine Islands and Ayala Investment & Development Corp. (before it merged with BPI) from 1980-1986. He received his Bachelor of Science in Commerce from De La Salle University in 1980.

Director

Cherylyn C. Uy (Director of Phoenix Petroleum)

Cherylyn C. Uy

Director

Ms. Cherylyn C. Uy is one of the pioneers and incorporators of UDENNA Corporation, the ultimate parent company of Phoenix Petroleum, and which has subsidiaries engaged in the petroleum, shipping, logistics, services, and real estate businesses, among others. She is the Corporate Treasurer of UDENNA Corporation and is an Executive Director of Phoenix Philippines Foundation, Inc., the corporate social responsibility arm of the Company. She is also the Corporate Treasurer of Chelsea Logistics Holdings Corporation and UDENNA Management and Resources Corporation. Ms. Uy is a graduate of Business and Finance from Ateneo de Davao University.

Director

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Carolina Inez Angela S. Reyes

Director

Carolina Inez Angela S. Reyes is the owner and Co-Chief Executive Officer of Reyes Barbecue, a popular chain of more than 50 barbecue-focused restaurants founded by her husband, Francisco Reyes. Before taking charge at Reyes Barbecue in 2008, Ms. Reyes spent 20 years as a corporate marketing executive, where she distinguished herself by revitalizing and energizing brands. From 1994 to 1999, she held the following positions in La Tondeña Distillers, Inc.: Vice-President Marketing Services; Vice-President Marketing and Sales Non-Liquor (Bottled Water & Juices), Assistant Vice-President and Area Sales Director. From 1999 to 2002, Ms. Reyes also worked in The Coca-Cola Export Corporation as its Division Marketing Director of Non-Carbonated Beverages Business Unit and Director for Alternative Beverages. From July 2002 to October 2007, Ms. Reyes served as the Vice-President for Marketing of Jollibee Foods Corporation. She took her Masters in Business Administration from De La Salle University Graduate School of Business, graduated from the University of the Philippines (Diliman) with a degree in A.B. Economics, and took a short course at the Culinary Institute of America in New York.

Director

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Stephen T. CuUnjieng

Director

Mr. Stephen T. CuUnjieng was elected as a Director of the Company on January 15, 2018, after being a long-time adviser to the Board. He is Chairman of Evercore Asia Limited, and has substantial and wide experience in investment banking. He has acted as Financial Adviser to several financial transactions of companies involving initial public offerings, major and strategic acquisitions, and mergers of various companies from various industries. He is a member of the Executive Advisory Board for Asia of the Wharton School of Business, and an Independent Director of Century Properties Group and Aboitiz Equity Ventures. He has received several awards and distinctions, such as the Best Independent Advisory Firm in Asia in 2016 for Evercore, and Deals of the Year for various acquisitions. He graduated from Ateneo de Manila University and Ateneo School of Law, and completed an MBA in Finance from the Wharton School of Business.

Director

Monico-V.-Jacob-(Independent-Director)

Monico V. Jacob

Independent Director

Monico V. Jacob has been Independent Director of the Company since March 7, 2008. He is President and Chief Executive Officer of the STI Education Systems Holdings, Inc., a publicly listed company; of STI Education Services Group, Inc.; and of West Negros University. He is also the Chairman of Philplans First, Inc., a pre-need company; and of Philippine Life Financial, Inc., a life insurance company. He likewise sits as an independent director of Jollibee Foods, Inc., Lopez Holdings, Inc. and 2GO Shipping. He sits as Director of Asian Terminals, Inc., Philhealthcare Systems, Inc., an HMO, and IAcademy.

Independent Director

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Justice Consuelo Ynares-Santiago

Independent Director

Ms. Consuelo Ynares-Santiago is a Retired Justice of the Philippine Supreme Court. Justice Santiago (Ret) is currently an independent director of Anchor Insurance Brokerage Corp., a leading insurance brokerage company based in New York, USA, SMC Global Power Holdings, Inc., one of the country’s leading power companies which is the power generation unit of San Miguel Corporation, South Luzon Tollway Corp., and Top Frontier Investment Holdings, Inc. She is the Chair Advisory Council of the Office of Alternative Dispute Resolution under the Department of Justice. She earned her Law Degree at the University of the Philippines. After being admitted to the bar, she started her career as a Legal Officer of the Securities and Exchange Commission (SEC). After 5 years of legal practice, she decided to enter the Judiciary and spent 36 years of her career as Municipal Judge, Metropolitan Trial Court judge, Regional Trial Court judge, and Associate Justice of Court of Appeals, before becoming an Associate Justice of the highest court of the country, the Supreme Court. During her time in the Supreme Court, she became the chairperson of the Supreme Court’s 3rd Division and also joined various committees, among them the Justice on Wheels Program as Chairperson, the Foreign Travel Committee as Chairperson, the House of Representative Electoral Tribunal (HRET) as Chairperson, and member of the Presidential Electoral Tribunal. She was also a consultant of the Judicial and Bar Council (JBC) and a Bar Examiner of Labor Law and Social Legislation during the 1996 Bar Examination and Taxation Law in the 1998 Bar Examination.

Independent Director

Atty.-Socorro-Ermac-Cabreros-(Corporate-Secretary,-outgoing-Director)

Atty. Socorro T. Ermac-Cabreros

Corporate Secretary

Atty. Socorro T. Ermac-Cabreros was elected Director and appointed Corporate Secretary on February 15, 2007. She is concurrently Vice President for Corporate Legal of the Company. She is also the Corporate Secretary of the Company's subsidiaries among which are Phoenix LPG Philippines, Inc. and Philippine FamilyMart CVS, Inc. Prior to joining the Company, she was a Legal Counsel of Philippine National Bank in Davao City. She has worked for the government such as Office of the Ombudsman for Mindanao and later as Prosecutor for the Province of Davao del Norte after engaging in the private practice of law. She finished her law degree at the Ateneo de Davao University College of Law. She is a former president of the Davao City Chapter of the Integrated Bar of the Philippines.

Corporate Secretary

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Dennis A. Uy

Founder, President, and Chief Executive Officer

Dennis is an accomplished entrepreneur and leader with over 20 years of experience and a strong track record of building and leading businesses to profit and growth.

He is the Founder, Chairman, and CEO of UDENNA Corporation, his holding company with a diversified business portfolio that includes interests in petroleum trading, shipping and logistics, real estate development, education, tourism, and environmental services, among others.

Always aspiring to be an entrepreneur, Dennis started his journey by entering the petroleum industry in 2002 in his hometown of Davao City, inspired by the opportunity to be the biggest local player against multinational firms. The start-up venture would later become Phoenix Petroleum in 2006. He led its successful initial public offering at the Philippine Stock Exchange in 2007, when Phoenix became the first company to list after the Oil Deregulation Law was passed in 1998. Since then, Phoenix Petroleum has expanded and grown to be the third biggest oil company after just over a decade in operation.

The success of Phoenix led to other businesses such as shipping and real estate. Dennis is Chairman of Chelsea Logistics Holdings Corporation, which successfully listed on the Philippine Stock Exchange on August 2017. Chelsea Logistics is now a dominant player in the shipping and logistics industry with UDENNA's acquisition of a major stake in the publicly-listed 2GO Group, the country's leading shipping and logistics provider, where Dennis is also now Chairman and CEO.

He is Chairman and President of UDENNA Land, which develops and manages real estate projects such as Clark Global City, UDENNA Tower, Calaca Industrial Seaport Park, and The Emerald in Mactan under development. He is also Chairman of Phoenix Philippines Foundation and UDENNA Foundation. He serves as independent director of Apex Mining Corp, and is a member of the Young Presidents Organization’s Philippine chapter.

Dennis has been recognized by various award-giving bodies for his leadership and management. He is the Honorary Consul of Kazakhstan in the Philippines since November 2011. In 2016, he was appointed Presidential Adviser on Sports.

Dennis was born and raised in Davao City, and is a graduate of De La Salle University in Manila with a degree in Business Management.

Founder, President, and
Chief Executive Officer

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Henry Albert R. Fadullon

Chief Operating Officer

Bong is a passionate leader with a track record of delivering top and bottom line growth in businesses. He joined Phoenix in 2017, bringing over 25 years of experience in the petroleum industry.

He held various roles at Pilipinas Shell Petroleum Corp., a decade of which were spent overseas with postings in Malaysia, Oman, and London. Prior to his departure, he was GM of Global Businesses for Shell Shared Services (Asia) B.V. He has extensive experience in Retail and B2B performing a variety of frontline and functional roles leading into General Management positions.

Bong completed his BS Industrial Management Engineering, minor in Mechanical Engineering, from De La Salle University.

Chief Operating Officer

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Joseph John L. Ong

Treasurer and Head of Corporate Finance

Jojo was formerly Chief Finance Officer of the Company. He has over 20 years of experience in finance and operations in various industries.

Before joining Phoenix in 2010, he was EVP for Operations and CFO of Primeworld Digital Systems (Pacific Internet Phils.) and VP for Treasury of Ginebra San Miguel (La Tondeña Distillers) where he headed the team that took the company public in 1994 and was primarily responsible for institutional-investor relations. Prior to the San Miguel Group, he held various positions at the Bank of the Philippine Islands and Ayala Investment & Development Corp. (before it merged with BPI).

He graduated from De La Salle University in 1980 with a Bachelor of Science degree in Commerce.

Treasurer and Head of Corporate Finance

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Ma. Concepcion F. de Claro

Chief Finance Officer

Dettie brings with her 36 years of extensive experience in financial management and corporate planning mainly with the Energy & Oil industry. She joined our parent company UDENNA Corporation in 2015 as Director of Mergers & Acquisitions. Prior to this, she was Chief Operating Officer of Alsons Corporation and a Director of Alsons Prime Investments Corporation and Alsons Power Holdings Corporation.

She also served Petron Corporation for 18 years in various positions from Planning Officer to Controller to Vice President for Corporate Planning, as well as with the Philippine National Oil Corporation (PNOC) for 10 years.

Dettie is a Certified Public Accountant from Colegio de San Juan de Letran

Chief Finance Officer

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Alan Raymond T. Zorrilla

SVP for External Affairs, Business Development, and Security

Raymond has over 20 years of experience in corporate law and corporate affairs.

He joined Phoenix in 2008, and is concurrently governor of the Phoenix Fuel Masters basketball team. He is Treasurer of the Philippine Basketball Association and a Trustee of the Samahan ng Basketbol ng Pilipinas.

Prior to Phoenix, he was Chief Legal Counsel of the Unioil Group of Companies, director of Freeport Services, Legal Consultant of the Dept. of Environment and Natural Resources, engaged in litigation practice with Pangilinan, Britanico, Sarmiento and Franco Law Offices, and Corporate Legal Counsel of Fil-Estate Group of Companies.

He completed his law studies at the San Beda College of Law in 1994 and was admitted to the Philippine Bar in 1995. He also took up masteral studies at the Ateneo Graduate School of Business.

SVP for External Affairs, Business Development, and Security

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Socorro T. Ermac-Cabreros

VP for Corporate Legal

Pinky has been with Phoenix since 2006 and is concurrently Corporate Secretary. She is also the Corporate Secretary of the Company's subsidiaries among which are Phoenix LPG Philippines, Inc. and Philippine FamilyMart, Inc.

Prior to joining the Company, she was a Legal Counsel of Philippine National Bank in Davao City. She has worked for the government such as Office of the Ombudsman for Mindanao and later as Prosecutor for the Province of Davao del Norte after engaging in the private practice of law.

She finished her law degree at the Ateneo de Davao University College of Law. She is a former president of the Davao City Chapter of the Integrated Bar of the Philippines.

VP for Corporate Legal

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Roy O. Jimenez

General Manager for Commercial and Industrial Business

Roy joined Phoenix in 2015, initially as AVP for non-fuel related business, then as AVP for North Mindanao business.

He spent almost 30 years with Chevron Philippines handling various national and district managerial positions in retail and commercial marketing, technical sales, and LPG. These have gained him experience in people and risk management, operational excellence, project management, capital investment, and change management.

Roy graduated from University of Santo Tomas with a BS degree in Mechanical Engineering, and is a licensed Mechanical Engineer. He has MBA units in De La Salle University and has attended leadership and management programs in the Asian Institute of Management.

GM for Commercial and Industrial Business

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Ericson S. Inocencio

GM for Retail Business

Eric has 20 years of experience in the petroleum industry. Before joining Phoenix in 2014, he was with Chevron Philippines, where he held various posts, primarily leading the Commercial and Industrial business as District Sales Manager and covering key segments of major industries. He was concurrent National Fleet Cards Sales Manager.

At Phoenix, he initially led Mindanao Commercial, before heading Retail and Commercial Sales of North Mindanao and later, leading Mega Manila Sales. These exposed him to the entire retail business and operations of the company.

Eric is a licensed Mechanical Engineer from De La Salle University and attended his MBA at Ateneo Graduate School of Business.

GM for Retail Business

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Joven Jesus G. Mujar

GM for Lubricants Sales and Distribution Business

Jay joined Phoenix in 2015, bringing with him over 12 years of lubricant experience from Pilipinas Shell Petroleum Corp., where he held various positions in sales, business development, and marketing in both B2C and B2B. He was assigned for two years in the Asia Pacific doing Channel Development specialist work.

Prior to Phoenix, he worked at Toyota Motor Phils. and S.C. Johnson and Sons.

Jay is a graduate of Bachelor of Science in Mechanical Engineering from De La Salle University where he took MBA units. He also took a certificate course in Entrepreneurship at the Asian Institute of Management, and operated various businesses from indoor to outdoor advertising, transport, and real estate.

GM for Lubricants Sales and Distribution Business

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Evelyn T. Gerodias

GM for LPG Visayas and Mindanao


Eve started her career with Petronas Energy Philippines in 1996, eventually rising to Chief Finance Officer. After Phoenix acquired the company in 2017, she was appointed GM for LPG VisMin.

With over 20 years in the LPG business, Eve has experience in various management functions from operations, finance, credit, procurement, strategic planning, human resource, and management information system.

She graduated cum laude from Mindanao State University - Iligan Institute of Technology (MSU-IIT) with a degree in Accountancy. She is a Certified Public Accountant, and completed the two-year Certificate of Candidacy for Masters in Business Management at MSU-IIT.

GM for LPG Visayas and Mindanao

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Julgin Anthony G. Villanueva

General Manager for LPG Luzon

Ton is a sales professional with over a decade of experience in selling and negotiation, account management, and business development.

Before joining Phoenix in 2017, he was Head of the Mid and High-Rise Segment of Republic Cement Services, formerly Lafarge Cement Services Phils. He started his career at Pilipinas Shell Petroleum Corp., where he was assigned to the LPG business (Shellane LPG) for nine years in retail and industrial trades across the country.

He is a graduate of De La Salle University with a degree in Management of Financial Institutions, and holds an MBA from the Ateneo Graduate School of Business where he graduated with first class honors.

GM for LPG Luzon

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Roald Johann L. Yap

General Manager for Philippine Family Mart

Roald joined Phoenix in 2017 after the company’s acquisition of Family Mart. He has close to 20 years of experience in logistics, operations, sales, supply chain, and manufacturing.

He was previously with Philip Morris Philippines Manufacturing Corp. as Supply Chain and Distribution Manager, where he drove productivity and performance. Before this, he was General Manager at Primepack Technologies, and Customer Service and Logistics Manager at Colgate-Palmove Philippines.

Roald graduated with a BS degree in Management Engineering from Ateneo de Manila University, where he also completed the Juris Doctor program.

GM for Philippine Family Mart

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Stefano Angelocola

Managing Director for PNX Petroleum Singapore

Stefano joined the company in September 2017 and has 15 years of experience in the oil & gas industry. He previously worked in Total Oil Trading where he covered different roles in both physical and derivatives trading between Geneva and Singapore.

In Singapore, he covered South-East Asian market with Philippines being the main focus. Stefano received a Master in Economics and Corporate Management from the French Institute of Petroleum (IFP School) in Paris and prior to that a Master of Science in Petroleum Engineering from La Sapienza University in Rome, Italy.

MD for PNX Petroleum Singapore

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Richard C. Tiansay

General Manager for Pricing and Demand

Richard joined Phoenix in 2013 as head of Visayas Sales before leading the Pricing group. He has more than 22 years of experience in the oil industry covering domestic and international operations.

He was formerly with Royal Dutch Shell where his last position was Global SAP IT Order to Cash Team Lead in London, U.K. This after being assigned to various key managerial positions in the Philippines, Asia Pacific, and other countries.

Richard completed his Bachelor of Science in Mechanical Engineering degree from the University of San Carlos, Cebu City.

GM for Pricing and Demand

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Joselito G. de Jesus

GM for Business Development, Strategies, and Portfolio Unit

DJ has over 30 years of experience in the oil industry. He joined Phoenix in 2011 as AVP for Luzon Commercial Business, and later AVP for Upcountry Luzon Sales, before moving to his current role.

Prior to Phoenix, he was AVP for Reseller Trade of Petron Corporation, where he held various management positions covering different markets to include corporate accounts and retail and household customers. He started his career at the Philippine National Oil Corporation.

DJ is a graduate of BS in Business Administration from the University of the Philippines and holds a Masters in Business Administration from the Ateneo Graduate School of Business.

GM for Business Development, Strategies, and Portfolio Unit

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William M. Azarcon

Vice President for Business Development of Terminals and Depots

Willie joined Phoenix in 2009, bringing close to 30 years of experience in the oil industry, covering engineering operations, retail, and distribution of bulk and packed products nationwide. He was previously with Pilipinas Shell Petroleum Corp. where he held various positions: field engineer in operations nationwide constructing depots and related facilities, head of operations in North Luzon, Retail Engineering Manager, and Retail Visual Identity Manager.

He holds a degree in Bachelor of Science in Mechanical Engineering from Mapua University.

VP for Business Development of Terminals and Depots

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Ignacio B. Romero

AVP for Technical Services, Quality Assurance, and Product Development

Dodong has more than 44 years of experience in the oil industry, having worked in multinational and state-owned companies in the region.

Prior to joining Phoenix in 2013, he worked in Indonesia for five years as Mechanical Engineering Advisor for PT Salam Pacific Indonesia Shipping Line in Surabaya, Indonesia, and Technical Consultant for PT Pertamina Persero, the national oil company of Indonesia. Previously, he was with Pilipinas Shell Corp. and Mobil Exxon for more than 30 years.

He is an expert in technical services, quality control, and product development. Dodong is a graduate of BS in Mechanical Engineering at Cebu Institute of Technology and is a licensed Mechanical Engineer.

AVP for Technical Services, Quality Assurance, and Product Development

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Maria Rita A. Ros

Asst. Vice President for Supply

Rita joined Phoenix in 2013, bringing 30 years of experience in the oil industry, covering procurement and materials management, quality management system, project management, supply chain and inventory management, business development and strategic planning, and production planning.

She was previously with Petron Corp. where she started her career and held various positions, eventually handling Biofuels and Special Projects, and Supply Optimization.

Rita is a graduate of B.S. Chemical Engineering from the University of the Philippines, and is a licensed Chemical Engineer. She took up Basic Management at the Asian Institute of Management.

AVP for Supply

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Bernard C. Suiza

AVP for Network Development, Non-Fuel Retailing Business, and Capital Investment

Bernard has 30 years of experience in network planning, marketing, and operations, having worked in industries from fuel to food. He joined Phoenix in 2017, and was previously with San Miguel Foods as its Area Sales Manager for North Luzon.

He was formerly marketing director of Prominex Ventures, and General Manager of Emerging Channels Inc. where he handled marketing and distribution of food and non-food products. He spent 11 years in Pilipinas Shell Petroleum Corp. in various roles in retail, finance, network planning, and non-fuels retailing.

Bernard graduated cum laude from the University of the Philippines with a degree in Business Administration, and obtained his MBA from UP in 2017.

AVP for Network Development, Non-Fuel Retailing Business, and Capital Investment

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Ignacio Raymund S. Ramos, Jr.

AVP for Engineering

Ging has more than 25 years of specialized practice in the fuel industry and construction business. Before joining Phoenix on January 2018, he was project consultant from 2004 to 2017 of multinational oil companies in the region: Shell Eastern Petroleum SG, PT Alam Tri Abadi - Indonesia, PT Banten Energy LPG Terminal - Indonesia, PT Indonesia Bulk Terminal, PT Shell Indonesia, and Shell Guam.

He started his career at Shell Philippines where he held managerial positions in field facilities and retail engineering, retail construction, and special projects. Ging graduated from the University of the Philippines with a degree in Civil Engineering.

AVP for Engineering

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Jonarest Z. Sibog

AVP for Controllership

Jona has been with Phoenix since 2006, starting her career in Procurement which she headed for seven years before moving to Finance.

Over this period, as the company grew from a small player into the leading independent today, she gained experience in operations, strategic planning, people management, budgeting, and finance.

Jona is a graduate of Ateneo de Davao University with a degree in Bachelor of Science in Accountancy, and finished her Masters in Business Administration at the University of Mindanao where she also earned a few units in LLB. She is a Certified Public Accountant and is a director of the Association of CPAs in Commerce and Industry - Davao City Chapter.

AVP for Controllership

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Magtanggol C. Bawal

Chief Finance Officer for Philippine Family Mart

Boy is a Certified Public Accountant with 35 years of work experience in the oil industry, IT, and Services.

Prior to joining Phoenix in 2017 after the company’s acquisition of Family Mart, he was with Shell Shared Services (Asia) B.V. as Contracts & Procurement Operations Delivery Center Manager. Among his other work, he was previously IT consultant of Phoenix Petroleum in 2010; Chief Finance Officer and COO of Microsoft Phils.; and LPG Finance Manager, among other roles, at Pilipinas Shell Petroleum Corp.

He earned a Bachelor of Science degree in Commerce, major in Accounting, from the University of Batangas, and took MBA classes at the DLSU Graduate School of Business.

CFO for
Philippine Family Mart

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Reynaldo A. Phala

AVP for Treasury

Rey has been with Phoenix since 2008, starting as Credit and Collection Manager before assuming his current role.

Prior to these, he led a progressive banking career for 17 years, which he started at UCPB. He also worked with the Department of Trade and Industry as Municipal Trade and Industry Officer for a year.

Rey graduated with a Bachelor of Science degree in Civil Engineering from Mindanao State University in General Santos City, where he was an academic scholar. He passed the licensure examinations for Civil Engineers in May 1989. He finished his Master in Business Administration (MBA) under the Regis Program at the Ateneo Graduate School of Business.

AVP for Treasury

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Alfredo Rogelio E. Reyes

AVP for Information Technology

Alfred joined Phoenix in 2011, bringing 30 years of experience in the oil industry. He worked in Pilipinas Shell Petroleum for 24 years in various management roles, regional and global, in retail and IT, his last position being Retail Lead GSAP Implementation for both Philippines and Indonesia.

Prior to joining Phoenix, he had a brief stint in Northgate Arinso as a Project Manager implementing HR SAP. Since joining the Company, Alfred has overseen the SAP ERP and MSD CRM Systems which are anchoring Phoenix’s aggressive sales growth with retail and commercial accounts.

He graduated with a Bachelor of Science degree in Mechanical Engineering from University of the Philippines – Diliman.

AVP for Information Technology

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Ma. Celina I. Matias

AVP for Brand and Marketing

Celina joined Phoenix in 2012, bringing more than 25 years of expertise on strategic marketing and client servicing.

She honed her skills at Ogilvy & Mather and McCann Erickson, and was a partner at a local ad agency. Over the course of her career, Celina handled over 25 local and global brands across different product categories from petroleum, telecommunications, real estate, automotive, pharmaceutical, and many more.

She finished Communication Arts major in Advertising & Public Relations from Assumption College.

AVP for Brand and Marketing

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Celeste Marie G. Ong

AVP for Human Resources

Celeste joined Phoenix in 2012, and has more than 20 years of solid human resources management experience from local and multinational companies such as Concrete Aggregates Inc., Van Melle Phils., Fujitsu Computer Products and Optodev, Inc.

Her expertise includes compensation management, talent acquisition, training and development, employee relations/engagement, benefits administration, and HRIS.

Celeste finished A.B. Psychology from Pamantasan ng Lungsod ng Maynila and took her M.A. in Psychology at University of Santo Tomas. She completed the Essilor Management Training course in Singapore & France.

AVP for Human Resources

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Debbie U. Rodolfo

AVP for Customer Service and Corporate Communication

Debbie has been with Phoenix since 2008, initially handling corporate communication before concurrently heading the Customer Service Unit starting 2013.

Before joining the Company, she gained a decade of experience in publishing and journalism as editor and writer at a local paper and in custom publications such as books, magazines, brochures, and websites.

She was a web applications developer at ePLDT, after a year of Chinese studies at Beijing Language and Culture University. Debbie graduated with a degree in Computer Science major in IT from De La Salle University, and finished her Masters in Journalism at Ateneo de Manila University.

AVP for Customer Service and Corporate Communications

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Arnel G. Alban

AVP for Retail Operations

Arnel has more than 20 years of experience in the petroleum, lubricants, and retail industry. Before joining Phoenix in April 2018, he was AVP for Retail Development and Compliance of Total (Philippines) Corp. where he assessed the compliance procedures of the Retail Division and successfully managed the regional audit.

Prior to this role, he held various positions in the company: Regional Sales Manager of North Luzon, Sales Manager B to C and OEM/FCD Manager for Lubricants Division, Area Manager, and Retail Network Developer. He also had a short stint with Motorola, Inc. as Dealer Development Manager and with Caltex (Philippines), Inc. as Retail Network Planner.

Arnel graduated from the University of the Philippines with a BS degree in Civil Engineering, and is a licensed Civil Engineer.

AVP for Retail Operations