Phoenix Philippines Foundation launched the Phoenix Pinoy Hoops program on April 8, 2018 at the SBMA Gym in Subic, Zambales. The first batch of young basketball aspirants trained from April 8 until April 11, while the second batch had their training from April 14 to 18.
Pinoy Hoops is the first in the series of events of the Phoenix Philippines Foundation that aims to develop athletes across the country through basketball clinics conducted by the Fuel Masters. By honing the skills and talents of young basketball aspirants, the company provides them with opportunities to excel and be known in the basketball industry.
The week-long tournament-style camp, participated by kids aged 10 to 12 years old, allowed young basketball aspirants to compete and work in a team setting, which simulates a varsity-game experience.