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The theme for the 2022 Phoenix Petroleum Annual Report is anchored on the Bisaya word 'padayon', which translates as 'keep going' or 'move forward'. This short word serves as a mantra to fortify the company's resolve to keep moving forward no matter what difficulty it may go through. It reminds its team and the rest of its stakeholders that hope holds power that can overcome any obstacle in life. It is also a fitting tribute to the company's roots as it celebrated in 2022 its 20th anniversary. From a small, fledgling company in Davao, Phoenix has gone on to become one of the most formidable organizations in the country, with presence across and beyond the Philippines.
The theme title ‘UNITED WE STAND’ captures the essence of our battle cry for 2021—’Kayang-kaya, Basta’t Sama-sama’. It also makes a strong statement, through big, bold letters, that the company is solid and unified despite setbacks. Aside from the overall thematic message, the collage of photos plays an essential part in illustrating how we, as a company, stayed as one solid unit despite the many challenges of last year. The 2021 cover style is a refreshing departure from previous annual reports, which were done in loud, multiple colors. The design puts on a minimalist appearance, reflecting pure ideals, such as peace, optimism, and hope. It is also symbolic of a clean slate or a fresh start after an eventful and unusually challenging period. Another unique feature that sets apart the print version is the die cut detail, which gives it a more elegant and prominent look, making this annual report worth owning and even putting on display in all its unique glory. Since limited copies are produced, the team endeavored to make the Phoenix 2021 Annual Report more special and interesting in form and content.
The year 2020 was one like no other. It proved to be a time of highs and lows, of ebbs and flows, and of challenges and rewards. How we managed to survive and thrive through all these is a testament to the dedication and resiliency of the men and women behind the organization; our ability to cope and innovate to adapt to whatever is demanded by the emerging situations and ever changing times; and a strong and determined drive to come together to collectively achieve our goals and business objectives. At Phoenix, we are “Born to Survive and Built to Thrive”.
In 2019, we saw the growth of Phoenix both as a brand and a company that charted new territories, within the Philippines as well as beyond—in ASEAN, the larger Asia Pacific region, and well poised to conquer the world. Everywhere Phoenix goes, it brings with it the strengths of its entrepreneurial spirit, technical expertise, customer orientation, and most importantly—the heart to continuously be an indispensable partner in the journey of everyone whose life we touch.
Rising, shining amidst a lush landscape, the UDENNA Tower comes alive at the Philippine capital’s modern Bonifacio Global City CBD. It will be the new home of Phoenix Petroleum, along with the northern offices of our parent company, UDENNA Corporation, a holding company that has grown exponentially with a diversified business portfolio that includes petroleum, shipping and logistics, real estate development, education, infrastructure and development, and hospitality and gaming. The UDENNA Tower serves as a monument to what tenacity, faith in our capabilities, focus, and commitment can achieve; and stands as a beacon of values and inspiration to everyone whose life we touch.
Relentless has been the way we have run the business from day one. And fifteen years on, we are a bigger and bolder company - breaking barriers as we've grown from the province to a national brand, expanding from fuels to new businesses, and rising as the country's leading independent and fastest-growing oil company. We're forging ahead as a better, stronger, and unrelenting Phoenix Petroleum, to bring to life our vision to be an indispensable partner.
"Sulong" is a Filipino term that serves as a rallying cry: "Charge! Move! Onward!" That is also the team's call to action as we unite and work together towards our goal to become a bigger player in the industry. In the midst of changes in the political and economic landscape, to be able to quickly act on opportunities is essential. Sulong Phoenix! We're ready to soar.
Road trip. Laugh trip. Sound trip. Day trip. Business trip. We've been riding together in this journey for the past 10 years. From Mindanao to Manila, be it through rocky roads or steep heights or unending plains, we have come a long way. And there are many more journey waiting for us in the years to come. It's an amazing feeling to know that we are one on this trip.
The journey to success starts with a dream fueled by ambition, passion, and persistence. From start to end, the journey of Phoenix Petroleum is shared with our business partners and with many others who believe that the best way to go far, to greater heights, is always together.
Phoenix Petroleum Phils., Inc. honors the Filipino’s resiliency amidst all the challenges the country faces. The fist represents the continuous fight of the people and the company to surpass and move forward for a better future.
Working together with our partners for the greater good has always been our goal here at Phoenix Petroleum Philippines. And in our stride, it is our core values of integrity, excellence, service, innovation, teamwork and stewardship that has helped us make a difference in the lives of everyone we touch.
Outstanding performance is a result of passionate people working together to achieve a common goal. Our individual efforts combine to make Phoenix Petroleum Philippines a bigger, stronger, and the leading independent oil company.
The journeys we remember are those that lift our emotions – whether from the warm smiles of new friends, views that take one’s breath away, pleasant service on the road, or long-awaited embrace from loved ones. Throughout these journeys, Phoenix Petroleum is at your side.
This report’s theme describes the banner year that our Company achieved in 2010. It captures the optimism we feel as we work harder to make Phoenix bigger and better. Join us as we journey to greater heights.
The flying colors of Phoenix Petroleum represent the Company’s performance and ambitions. The past years have seen remarkable growth – growth that the Company aims to sustain and surpass in the years to come.
As a homegrown independent oil company, we constantly find ways to strengthen the company and fuel our growth. Our healthy performance in 2008 comes from five areas of focus: place, products, logistics, people, and brand. As we look ahead to 2009, we will continue to improve on these keys as we pursue unlimited potential.
Phoenix Petroleum Philippines, Inc. provides the fuel that brings cars to destinations and airplanes to distant places. Phoenix is also about life and lives – of people and communities by having stations in strategic locations. By serving new areas, where a gas station is always the first sign of economic life, we fuel development by giving opportunities to locals. In the business of a precious natural resource, we respect the environment that gives and nurtures life.
Life is a journey, each mile leading closer to the destination. Whether that destination is a place favorite or new, or a dream to fulfil as in an opportunity for progress, Phoenix is committed to fueling lives and the passion in life.
Got questions?
For inquiries from analysts, the financial community, and institutional investors, contact Phoenix Petroleum Philippines, Inc. through:
Head office
Phoenix Bulk Depot,
Lanang, Davao City
Philippines
Trunkline: (082) 235-8888
Fax: (082) 233-0168
Manila office
15th to 17th Floors, UDENNA Tower,
Rizal Drive cor. 4th Avenue,
Bonifacio Global City, Taguig,
Metro Manila, Philippines
Trunkline: (02) 8403-4013
Fax: (02) 8403-4021
Or you may also send us an email at info@phoenixfuels.ph