As a newborn venture, we face some uphill challenges. With just a handful of employees and limited resources, we spend the year adjusting and laying the groundwork for solid, imminent growth.
Our company is renamed Davao Oil Terminal Services Corporation.
Let’s take To The Sky!
Cebu Pacific Air is our first customer. DOTSCO provides the rising airline the lease of a storage tank, and later, into-plane services, eventually becoming their exclusive logistics provider in Mindanao and major fuel supplier.
We venture into retail by opening our first five gas stations in Davao and Mindanao, introducing the “Phoenix Fuels Life” brand.
We are officially renamed “Phoenix Petroleum Philippines, Inc.” It sounds complete and comprehensive. And more ambitious.
We add lubricants to our product line and grow to 20 stations by year-end, all in southern Mindanao.
To serve our domestic fuel requirements, we acquire our first shipping vessel, which later becomes its own business, Chelsea Shipping Corporation.
At this point, Phoenix ranks 570th among the country’s Top 10,000 Corporations based on revenue. Not too bad for an upstart.
We list on the Philippine Stock Exchange on July 11, the first oil company to list on the PSE after the passage of the Oil Deregulation Law in 1998. The IPO is 15 times oversubscribed and fuels our expansion from Davao to the rest of the Philippines. In just one year we jump from 570th to 473rd among the country's Top 10,000 corporations.
Phoenix Rises in Luzon
We open our very first Luzon station in Marikina. It’s our 75th station nationwide.
Our 100th Phoenix station opens in General Santos City, with world boxing champion Manny Pacquiao as dealer and brand ambassador.
We acquire a 60-hectare industrial park in Batangas, which would be later known as Phoenix Petroterminals and Industrial Park. Our largest terminal facility operates there.
We open a station in Cebu, our first station in Visayas. By year-end, we have 120 stations around the Philippines.
We’re also at 211th in the Philippine Top 10,000 Corporations.
More people join the growing Phoenix family. Phoenix cracks the top 100 in that 10,000 Corporation list (we’re 84th to be precise).
We head to Cagayan de Oro to inaugurate our most modern terminal facility yet. With this and many other terminals and depots in key islands nationwide, we have the largest storage capacity among local independent oil companies.
Our retail network expands to 220 stations.
The First Decade
We go from 1 to 300 retail stations in 10 years.
A decade since our inception, Phoenix becomes the #1 independent oil player. We celebrate with a new vision statement: “To be an indispensable partner in the journey of everyone whose life we touch.”
Riding an unstoppable wave of growth, we inaugurate our Phoenix CME (Coco Methyl Esther) Manufacturing Plant in Cagayan de Oro.
We launch Phoenix Premium 98, the company’s flagship, high-performance fuel that restores lost engine performance.
We enter a multi-year partnership with the National Basketball Association (NBA) as its official fuel partner.
Our stations number at 368 nationwide.
We finish the year ranked 31st among the country's Top 1,000 Corporations.
We open our 418th station.
Several of our larger stations start featuring well-known locators in fast food, quick service restaurants, convenience stores, car maintenance, and other services.
We launch Pinoy Tsuper Hero, a first-of-its-kind advocacy program, to recognize and empower Filipino drivers. Pinoy Tsuper Hero advocates safe driving, safe roads, and a better travel environment for the public.
We now have 454 stations nationwide.
We are awarded the Outstanding Filipino Franchise in Retail-Large Store category in the 2015 Franchise Excellence Awards (FEA).
We launch a revitalized line of lubricants for automotive, commercial, and industrial uses. They’re especially formulated to boost speed and power, oil and engine life, and protection.
It’s Time We Play Ball
We join the Philippine Basketball Association (PBA). Our rising team, the Phoenix Fuel Masters, makes its debut in the 2016 Commissioner’s Cup.
We inaugurate our new corporate headquarters in Davao City. Furthermore we unveil our new station design, featuring a sleek and cleaner look.
By November, we sell our subsidiaries Chelsea Shipping Corporation and Phoenix Petroterminals and Industrial Park Corp. to our parent company, UDENNA Corporation, to focus on the core business of petroleum.
We reach 505 stations nationwide. We outpace the industry in volume sales with a record volume sold. For the first time, Phoenix reaches the 1-billion-peso mark in its net income.