2002
Young entrepreneur Dennis Uy establishes an oil company in Davao City.
The dream to be fourth behind the top 3 major players is underway.
2004
Let’s take it To The Sky!
Our company is renamed Davao Oil Terminal Services Corporation.
Cebu Pacific Air is our first customer. DOTSCO provides the rising airline the lease of a storage tank, and later, into-plane services, eventually becoming their exclusive logistics provider in Mindanao and major fuel supplier.
2006
We are officially renamed “Phoenix Petroleum Philippines, Inc.” It sounds complete and comprehensive. And more ambitious.
We add lubricants to our product line and grow to 20 stations by year-end, all in southern Mindanao.
To serve our domestic fuel requirements, we acquire our first shipping vessel, which later becomes its own business, Chelsea Shipping Corporation.
At this point, Phoenix ranks 570th among the country’s Top 10,000 Corporations based on revenue. Not too bad for an upstart.
2008
Phoenix Rises in Luzon
We open our very first Luzon station in Marikina. It’s our 75th station nationwide.
2010
More people join the growing Phoenix family. Phoenix cracks the top 100 in that 10,000 Corporation list (we’re 84th to be precise).
2012
The First Decade
We go from 1 to 300 retail stations in 10 years.
A decade since our inception, Phoenix becomes the #1 independent oil player. We celebrate with a new vision statement: “To be an indispensable partner in the journey of everyone whose life we touch.”
2014
We open our 418th station.
Several of our larger stations start featuring well-known locators in fast food, quick service restaurants, convenience stores, car maintenance, and other services.
We launch Pinoy Tsuper Hero, a first-of-its-kind advocacy program, to recognize and empower Filipino drivers. Pinoy Tsuper Hero advocates safe driving, safe roads, and a better travel environment for the public.
2016
It’s Time We Play Ball
We join the Philippine Basketball Association (PBA). Our rising team, the Phoenix Fuel Masters, makes its debut in the 2016 Commissioner’s Cup.
We inaugurate our new corporate headquarters in Davao City. Furthermore we unveil our new station design, featuring a sleek and cleaner look.
By November, we sell our subsidiaries Chelsea Shipping Corporation and Phoenix Petroterminals and Industrial Park Corp. to our parent company, UDENNA Corporation, to focus on the core business of petroleum.
We reach 505 stations nationwide. We outpace the industry in volume sales with a record volume sold. For the first time, Phoenix reaches the 1-billion-peso mark in its net income.
2018
We complete the acquisition of FamilyMart, the country’s third largest convenience store chain, as well as the acquisition of digital payment platform, POSIBLE.
We form a joint venture with TIPCO Asphalt of Thailand and PhilAsphalt to market bitumen in the Philippines, expanding our portfolio to include bitumen and bitumen-related products.
We launch the cutting-edge Phoenix PULSE Technology in our fuel products. Phoenix PULSE Technology has advanced cleaning and protection properties for enhanced power and acceleration, making trips come alive.
2020
Despite a challenging year brought about by the COVID-19 pandemic, we achieve multiple milestones.
Phoenix receives the Marketing Company of the Year award at the 40th Agora Awards. On June 12, Philippine Independence Day, we launch our lifestyle rewards app, LIMITLESS. Our stations start offering contactless payment, and operations of our Asphalt Plant starts. FamilyMart is brought to Cebu with a new retail model. We land on the 3rd spot in DOE’s market share data.
2003
As a newborn venture, we face some uphill challenges. With just a handful of employees and limited resources, we spend the year adjusting and laying the groundwork for solid, imminent growth.
2005
We venture into retail by opening our first five gas stations in Davao and Mindanao, introducing the “Phoenix Fuels Life” brand.
2007
Going Public
We list on the Philippine Stock Exchange on July 11, the first oil company to list on the PSE after the passage of the Oil Deregulation Law in 1998. The IPO is 15 times oversubscribed and fuels our expansion from Davao to the rest of the Philippines. In just one year we jump from 570th to 473rd among the country's Top 10,000 corporations.
2009
Our 100th Phoenix station opens in General Santos City, with world boxing champion Manny Pacquiao as dealer and brand ambassador.
We acquire a 60-hectare industrial park in Batangas, which would be later known as Phoenix Petroterminals and Industrial Park. Our largest terminal facility operates there.
We open a station in Cebu, our first station in Visayas. By year-end, we have 120 stations around the Philippines.
We’re also at 211th in the Philippine Top 10,000 Corporations.
2011
We head to Cagayan de Oro to inaugurate our most modern terminal facility yet. With this and many other terminals and depots in key islands nationwide, we have the largest storage capacity among local independent oil companies.
Our retail network expands to 220 stations.
2013
New Wave
Riding an unstoppable wave of growth, we inaugurate our Phoenix CME (Coco Methyl Esther) Manufacturing Plant in Cagayan de Oro.
We launch Phoenix Premium 98, the company’s flagship, high-performance fuel that restores lost engine performance.
We enter a multi-year partnership with the National Basketball Association (NBA) as its official fuel partner.
Our stations number at 368 nationwide.
We finish the year ranked 31st among the country's Top 1,000 Corporations.
2015
We now have 454 stations nationwide.
We are awarded the Outstanding Filipino Franchise in Retail-Large Store category in the 2015 Franchise Excellence Awards (FEA).
We launch a revitalized line of lubricants for automotive, commercial, and industrial uses. They’re especially formulated to boost speed and power, oil and engine life, and protection.
2017
Fuel. Franchises. Food.
We mark our 10th Listing Anniversary with a blockbuster promotion of 10 pesos per liter of fuel in select stations for a limited time.
We achieve a significant milestone: 4.4 million safe man-hours from January 2015 - December 2017, and counting.
We expand into several other businesses. We enter into LPG by acquiring Petronas Energy Philippines, Inc. and renaming it Phoenix LPG Philippines, Inc. We acquire Philippine FamilyMart, the country’s third largest convenience store chain. And we establish PNX Petroleum Singapore Pte Ltd., our regional trading and supply presence.
Affiliate Chelsea Logistics Holdings Corporation, parent of Chelsea Shipping, successfully lists on the Philippine Stock Exchange. Phoenix Petroterminals and Industrial Park is renamed to Calaca Industrial Seaport Park.
2019
We launch the Sarap Pala Magluto campaign, and introduce Sarah G as the endorser of Phoenix SUPER LPG. Our LPG operation expands to Vietnam with the acquisition of Origin LPG Vietnam LLC.
We end the year with 655 stations, and take over the competition in the third spot in terms of BUMO (Brands Used Most Often) and brand loyalty. Phoenix ranks 29th in the Top 1,000 Corporations, our highest ranking, by far.
2021
We hold the first-ever virtual Phoenix National Convention for our business partners. We also open our first station along an expressway, and two Phoenix Blocks, located in Paranaque and Makati, featuring 3 or more Phoenix brands–fuel, SUPER LPG, lubricants, digital payments, FamilyMart, and Autoworx Plus car care services–in one location. Our lubricants business expands in Indonesia.
2022
We celebrate our 20 years in the business. As part of the new normal, we hold the first-ever simultaneous openings of three of our stations in Metro Manila via face-to-face, radio, Zoom, and Facebook live. Three more Phoenix Blocks open.
2002
Young entrepreneur Dennis Uy establishes an oil company in Davao City.
The dream to be fourth behind the top 3 major players is underway.
2003
As a newborn venture, we face some uphill challenges. With just a handful of employees and limited resources, we spend the year adjusting and laying the groundwork for solid, imminent growth.
2004
Our company is renamed Davao Oil Terminal Services Corporation.
2005
Let’s take To The Sky!
Cebu Pacific Air is our first customer. DOTSCO provides the rising airline the lease of a storage tank, and later, into-plane services, eventually becoming their exclusive logistics provider in Mindanao and major fuel supplier.
We venture into retail by opening our first five gas stations in Davao and Mindanao, introducing the “Phoenix Fuels Life” brand.
2006
We are officially renamed “Phoenix Petroleum Philippines, Inc.” It sounds complete and comprehensive. And more ambitious.
We add lubricants to our product line and grow to 20 stations by year-end, all in southern Mindanao.
To serve our domestic fuel requirements, we acquire our first shipping vessel, which later becomes its own business, Chelsea Shipping Corporation.
At this point, Phoenix ranks 570th among the country’s Top 10,000 Corporations based on revenue. Not too bad for an upstart.
2007
Going Public
We list on the Philippine Stock Exchange on July 11, the first oil company to list on the PSE after the passage of the Oil Deregulation Law in 1998. The IPO is 15 times oversubscribed and fuels our expansion from Davao to the rest of the Philippines. In just one year we jump from 570th to 473rd among the country's Top 10,000 corporations.
2008
Phoenix Rises in Luzon
We open our very first Luzon station in Marikina. It’s our 75th station nationwide.
2009
Our 100th Phoenix station opens in General Santos City, with world boxing champion Manny Pacquiao as dealer and brand ambassador.
We acquire a 60-hectare industrial park in Batangas, which would be later known as Phoenix Petroterminals and Industrial Park. Our largest terminal facility operates there.
We open a station in Cebu, our first station in Visayas. By year-end, we have 120 stations around the Philippines.
We’re also at 211th in the Philippine Top 10,000 Corporations.
2010
More people join the growing Phoenix family. Phoenix cracks the top 100 in that 10,000 Corporation list (we’re 84th to be precise).
2011
We head to Cagayan de Oro to inaugurate our most modern terminal facility yet. With this and many other terminals and depots in key islands nationwide, we have the largest storage capacity among local independent oil companies.
Our retail network expands to 220 stations.
2012
The First Decade
We go from 1 to 300 retail stations in 10 years.
A decade since our inception, Phoenix becomes the #1 independent oil player. We celebrate with a new vision statement: “To be an indispensable partner in the journey of everyone whose life we touch.”
2013
New Wave
Riding an unstoppable wave of growth, we inaugurate our Phoenix CME (Coco Methyl Esther) Manufacturing Plant in Cagayan de Oro.
We launch Phoenix Premium 98, the company’s flagship, high-performance fuel that restores lost engine performance.
We enter a multi-year partnership with the National Basketball Association (NBA) as its official fuel partner.
Our stations number at 368 nationwide.
We finish the year ranked 31st among the country's Top 1,000 Corporations.
2014
We open our 418th station.
Several of our larger stations start featuring well-known locators in fast food, quick service restaurants, convenience stores, car maintenance, and other services.
We launch Pinoy Tsuper Hero, a first-of-its-kind advocacy program, to recognize and empower Filipino drivers. Pinoy Tsuper Hero advocates safe driving, safe roads, and a better travel environment for the public.
2015
We now have 454 stations nationwide.
We are awarded the Outstanding Filipino Franchise in Retail-Large Store category in the 2015 Franchise Excellence Awards (FEA).
We launch a revitalized line of lubricants for automotive, commercial, and industrial uses. They’re especially formulated to boost speed and power, oil and engine life, and protection.
2016
It’s Time We Play Ball
We join the Philippine Basketball Association (PBA). Our rising team, the Phoenix Fuel Masters, makes its debut in the 2016 Commissioner’s Cup.
We inaugurate our new corporate headquarters in Davao City. Furthermore we unveil our new station design, featuring a sleek and cleaner look.
By November, we sell our subsidiaries Chelsea Shipping Corporation and Phoenix Petroterminals and Industrial Park Corp. to our parent company, UDENNA Corporation, to focus on the core business of petroleum.
We reach 505 stations nationwide. We outpace the industry in volume sales with a record volume sold. For the first time, Phoenix reaches the 1-billion-peso mark in its net income.
2017
Fuel. Franchises. Food.
We mark our 10th Listing Anniversary with a blockbuster promotion of 10 pesos per liter of fuel in select stations for a limited time.
We achieve a significant milestone: 4.4 million safe man-hours from January 2015 - December 2017, and counting.
We expand into several other businesses. We enter into LPG by acquiring Petronas Energy Philippines, Inc. and renaming it Phoenix LPG Philippines, Inc. We acquire Philippine FamilyMart, the country’s third largest convenience store chain. And we establish PNX Petroleum Singapore Pte Ltd., our regional trading and supply presence.
Affiliate Chelsea Logistics Holdings Corporation, parent of Chelsea Shipping, successfully lists on the Philippine Stock Exchange. Phoenix Petroterminals and Industrial Park is renamed to Calaca Industrial Seaport Park.
2018
We complete the acquisition of FamilyMart, the country’s third largest convenience store chain, as well as the acquisition of digital payment platform, POSIBLE.
We form a joint venture with TIPCO Asphalt of Thailand and PhilAsphalt to market bitumen in the Philippines, expanding our portfolio to include bitumen and bitumen-related products.
We launch the cutting-edge Phoenix PULSE Technology in our fuel products. Phoenix PULSE Technology has advanced cleaning and protection properties for enhanced power and acceleration, making trips come alive.
We launch the Sarap Pala Magluto campaign, and introduce Sarah G as the endorser of Phoenix SUPER LPG. Our LPG operation expands to Vietnam with the acquisition of Origin LPG Vietnam LLC.
We end the year with 655 stations, and take over the competition in the third spot in terms of BUMO (Brands Used Most Often) and brand loyalty. Phoenix ranks 29th in the Top 1,000 Corporations, our highest ranking, by far.
2019
2020
Despite a challenging year brought about by the COVID-19 pandemic, we achieve multiple milestones.
Phoenix receives the Marketing Company of the Year award at the 40th Agora Awards. On June 12, Philippine Independence Day, we launch our lifestyle rewards app, LIMITLESS. Our stations start offering contactless payment, and operations of our Asphalt Plant starts. FamilyMart is brought to Cebu with a new retail model. We land on the 3rd spot in DOE’s market share data.
2021
We hold the first-ever virtual Phoenix National Convention for our business partners. We also open our first station along an expressway, and two Phoenix Blocks, located in Paranaque and Makati, featuring 3 or more Phoenix brands–fuel, SUPER LPG, lubricants, digital payments, FamilyMart, and Autoworx Plus car care services–in one location. Our lubricants business expands in Indonesia.
2022
We celebrate our 20 years in the business. As part of the new normal, we hold the first-ever simultaneous openings of three of our stations in Metro Manila via face-to-face, radio, Zoom, and Facebook live. Three more Phoenix Blocks open.
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