Franchise a Phoenix Gas Station

Owning a Phoenix Gas Station can be rewarding, be part of our growing family today!

It excited us seeing our presence in the area slowly triggering economic activities. It made us proud that our station strongly established itself as an important landmark.

Maria Henrietta Dela Peña

Dealer - Apopong, General Santos City

The marketing support and centralized promotions of Phoenix made our brand recognizable by everyone. Its trainings, seminars, and product orientations conducted for our crew and officers ensured proper transfer of knowledge. The manual of operations guided us in our quest for excellence and in keeping up with the standards of the company.

Danny Domingo

Station Owner

Phoenix cares. They are always there to listen and provide assistance in making decisions that has led us to our growth and success.

Brian Cruz


Shout out to your pump attendants at Phoenix Matina Crossing. To Jonard and to the trainee, Aljon today, for helping me get out of the streets due to a broken clutch rubber cap. They helped without expecting anything in return. Thank you, Phoenix, for training very helpful employees!

John R.


I’m very pleased with the service we received in your Timog branch. Very clean restroom, polite crew. Kudos!

Novi E.


Superb service. My husband sees how your services are delivered well to consumers.

Paige P.

Tagum City

Why Phoenix?

A well-located gas station can be a lucrative business. The best way to get started is to buy a franchise.

Franchising a Phoenix station saves you time and money. With Phoenix, negotiations and approvals are fast because decision-makers are practically a call away. Plus, the recovery period of investment is shorter because of our low investment plan offerings. Your earnings are greater in the long run. You’ll also be franchising an exciting and aggressive brand.

Phoenix Franchising Information



Associating yourself with Phoenix affords you access to market studies, new developments in the business, and extensive advertising and marketing support. All of which costs more outside the Phoenix chain.

Become a Phoenix Petroleum Dealer

Low Investment,

Low Investment,

Our start-up costs are kept to a minimum. Construction costs depend on the agreed design between franchisee and franchisor and can thus go at a significantly lower total.
Bond and equipment deposits earn interest.

Phoenix Franchising - Fast Turnover



Our average construction period is six months, so you can start earning sooner rather than later. Our terms are flexible, customized to meet the franchisee’s needs, keeping in mind the bottom line: the profitability of the business partners, you and Phoenix Petroleum.

Phoenix Franchise

Steps to a
Phoenix Franchise

1 Fill out the form of intent below. Or contact our Customer Service Hotlines 1-800-10-PNXFUEL (769-3835) and 0917-313-7011.

Phoenix Petroleum Franchise Intent Form

Town or City where site is located
Attach a vicinity map or sketch of the general location with names of the streets and landmarks
Icon on - Phoenix Franchising

2 The Retail Territory Manager assigned to your area will call you to meet and discuss your queries as a prospective business partner.

3 After this meeting, you will be asked to fill up a Phoenix Franchise Application Form where you can indicate the location of your proposed site. If no site is proposed, we will look for a suitable area for you from our pool of lots.

Icon on - Phoenix Franchising
Icon on - Phoenix Franchising

4 We will visit the proposed site and analyze the traffic. If the site does not conform to Phoenix’s standards, you may submit other locations or choose from our pool of sites.

5 We will schedule an interview with the Dealer Selection Panel (DSP). Here, you will meet a team of executives who will ask about your background and commitment to operating a Phoenix station.

Icon on - Phoenix Franchising
Icon on - Phoenix Franchising

6 If you pass the interview, you will sign a Franchise Agreement with Phoenix and pay the corresponding fees.

7 For Company-Owned/Dealer-Operated (CODO) stations, Phoenix will secure the necessary permits. For Dealer-Owned/Dealer-Operated (DODO), you will secure the permits, but we will assist you in the process.

Icon on - Phoenix Franchising
Icon on - Phoenix Franchising

8 Your Phoenix station will be constructed in the timeline agreed, depending on the size.

9 You and your staff will undergo technical training.

Icon on - Phoenix Franchising
Icon on - Phoenix Franchising

10 We will assist you in your soft and grand opening. You officially join the growing Phoenix family!


Frequently Asked Questions

Why Phoenix Petroleum?

Phoenix Petroleum Philippines is the leading independent oil company in the country. As a homegrown corporation, we uphold values that are distinctly Pinoy. One of these is treating the entire team as Family, giving our support in every way possible. Malasakit is a value we feel strongly about. It is a value uniquely Filipino, uniquely Phoenix.

Quick Facts

  • We started as a 5-station network to over 500-strong in just 10 years.

  • From being 570th in the Top 10,000 Philippine Corporations, we have risen to rank 31 in just 8 years.

  • We are a Hall of Famer in the Franchise Excellence Awards by the Philippine Franchise Association, having won two times – in 2017 and 2015 – as Outstanding Filipino Franchise In Retail - Large category

  • We were named Outstanding Franchise Company, Best in Franchise Support, and Fastest Growing Franchise in Entrepreneur Magazine’s Franchise Awards 2013.

  • We are part of the BPI Family Savings Bank’s Ka-Negosyo Best List Franchise Brands.

Today, Phoenix is soaring high as one of the young and trusted brands in the country.

What benefits do I get as a Phoenix business partner?

As our business partner, we help you get started with identifying, selecting, and evaluating your site, or we recommend one.

  • We help you and your staff get ready with practical technical training courses. These include induction courses for you.
  • You receive complete, state-of-the-art and ready-to-operate equipment, like gas pumps, tanks, and signages.
  • You receive help on your station’s pre-opening and start-up activities, as well as regular assistance on operations.
  • You have use of the Phoenix brand, receive updates on the industry, and receive guidance to help you provide the best customer service at all times.
  • You can expect one-on-one guidance and business evaluation support.
  • Your efforts are rewarded with our exciting Business Partners’ incentives.
  • You enjoy year-round marketing activities with TV, print, radio, and social media exposure.
  • You can have non-fuel related businesses such as a convenience store, auto service shop, restaurant, ATM, money remittance and others in your station.

Here at Phoenix, we help you succeed. When you meet your goals, we meet ours too.

Who can qualify as a Phoenix business partner?

If you’re an individual or corporation who has the capital, capability, willingness to learn the business, and the right attitude to grow a Phoenix station, we’d like you to be our business partner.

What types of franchise packages do you have?

We have 2 types of franchises:

  • Company-Owned, Dealer-Operated (CODO) – starting at Php 3.5 million
  • Dealer-Owned, Dealer-Operated (DODO) – starting at Php 5 million

These include the brand reimbursement fee, equipment, and initial stock.

For CODO stations, Phoenix will secure the necessary permits. For DODO, you will secure the permits, but we will assist you in the process.

How much is the Brand Reimbursement Fee?

The Brand Reimbursement Fee for CODO stations is Php 550,000. For DODO stations, the fee is waived.

The dealer has to pay the Brand Reimbursement Fee in full for the first five (5) years of dealership for the first station.

What other fees will I be paying?

A Participation Fee will be paid every year amounting to Php 50,000 for CODO and Php 35,000 for DODO, starting on the first year.

What are your criteria for selecting a site?

Currently, we require an area to be at least 800 square meters, with a frontage of at least 30 meters. The site must be located near residential and commercial areas and along high traffic volume highways. Exceptions on lot area requirements may be made based on the potential volume of the site.

Who will look for the site? What if I don’t have a site yet?

Our prospects usually recommend sites to us. However, interested franchisees without potential sites may still apply and wait until we find a suitable location for you to operate. Our representative Retail Territory Manager can further discuss the site selection criteria.

Who will shoulder the construction cost?

Whoever owns the station shoulders the construction cost, thus for DODO – the dealer, and for CODO – the company. In both cases, we make the customized building plans and design for the station. Only accredited contractors can build the station, but the franchisee may make his recommendation.

For DODO stations, the dealer undertakes full responsibility of the site construction, since ownership will be of the dealer’s. The mechanical works will be our share. Phoenix Engineers will assist and guide you to make sure that standard specifications are met.

How soon can I operate my Phoenix station?

Once the site has been approved, corresponding LGU requirements secured, ROA/lease agreement signed, and all required fees paid, construction will take approximately 4 months, and after all permits to operate secured, 1 month. So you can operate a Phoenix station in less than a year!

Who will provide the manpower for the station?

You will provide the necessary manpower, but we will give the training for you and your initial hired employees. We require that the dealer/franchisee attend the training for you to be familiar with the operating procedures and rules.

How long is the Dealership Contract? Is it renewable?

It is a 5-year contract and renewable for another 5 years based on the dealer’s performance.

Is there ongoing support from Phoenix even after my station opens?

Yes! From the opening until operation of your Phoenix station, we help you make your business journey easy.

  • From day 1, a Retail Territory Manager (RTM) will be assigned to handle your account to guide you and your staff and help you meet your business goals and objectives.
  • Phoenix provides marketing support to franchisees in the form of a national media campaign, local store marketing, and promotions.
  • Through RUSH Magazine, the company’s official magazine released biannually to employees and business partners, you have the chance to promote your station for free.
  • Phoenix also provides print to online support. Through our official website, and social media platforms such as Facebook and Instagram, you can get the latest news, promos, and price advisories of Phoenix Petroleum.
  • Operational support is also provided. A top priority is to give the best service to our business partners. The Customer Service Unit (CSU) is a one-stop shop for customer orders, inquiries, and requests. With CSU, customers will be able to order more conveniently through one centralized unit.
  • Incentives for outstanding performers are given at the end of each year. The Business Partners Appreciation Night held every December recognizes the year’s outstanding dealers. At the same time, it gathers Phoenix business partners and Team Phoenix in a grand celebration. We also have our Lakbay Pasasalamat program, where these exceptional performers are treated to a vacation abroad.

What business concepts are allowed in the Phoenix station?

There is no limit to the kind of non-fuel businesses you can add to your station, but Phoenix must approve them first. Ideas include service bays, convenience stores, ATMs, auto repair shop, restaurants, and coffee shops, among others.

What other support is there?

Through dealership agreements, Phoenix Petroleum offers for franchising the right to operate a Phoenix gasoline retail service station, and use of the company’s retail operations and management system.

In support of its franchisees, Phoenix Petroleum provides the following assistance to the prospective business partner:


  • Site evaluation assistance and station layout assistance
  • Pre-opening and start-up assistance


  • Provision of station equipment (pumps, tanks, and signage)
  • Technical training
  • Continuous research and product development
  • Continuing visits, guidance, and business evaluation support


  • Use of Phoenix brand, system, and design
  • Local marketing and promotional assistance
  • Sales territory protection


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