Phoenix Petroleum drives innovation with AWS Innovate X Action Accelerator

The Phoenix Petroleum team led by Chief Digital Officer Charlie Valerio (2nd from right) receives the Amazon Web Services (AWS) Innovate X Action accelerator award from AWS Innovation Programs Lead ASEAN Reuben Jayasinghe, Growth Lead Innovation Programs APJ Chiara Longhi, and Account Manager Lea Delos Reyes

Homegrown Filipino oil company Phoenix Petroleum (Phoenix) won an Amazon Web Services (AWS) Innovate X Action accelerator contest held in the Philippines. The win further strengthens Phoenix’s drive to advance its customer experience through innovative cloud solutions. 

The AWS Innovate X Action program is an AWS-led innovation accelerator that offers selected customers the chance to apply Amazon’s working backwards mechanism to turn a pressing business problem into a solution. Winners are awarded a selection of prizes to help bring their solution to life. Launched in June 2022, the program leverages the same mechanisms, tools, and methodologies used by Amazon to innovate for its customers. It has helped hundreds of businesses around the globe innovate and bring new products and services to market.

In the AWS Innovate X Action accelerator, different participating organizations engaged in a two-day workshop and contest centered on ideating and innovating around customer needs. Phoenix won the contest with a prototype solution reimaging the customer refueling experience. The prototype leverages Phoenix’s existing LIMITLESS app-based lifestyle rewards program, providing over 300,000 members with benefits like fuel discounts and loyalty points for retail purchases. LIMITLESS is central to Phoenix’s transformation of the customer experience through digitization and is part of the company’s strategy to connect with and delight customers 24/7. The new refueling solution is designed to take this experience one step further to make customers’ lives easier. Phoenix was awarded USD$10,000 worth of AWS credits to advance the prototype of the refueling experience for the LIMITLESS app. 

“It is a great honor to win the AWS Innovate X Action accelerator. The program aligns with Phoenix’s direction to be an industry game-changer by staying sensitive to our customers’ evolving needs,” said Phoenix Chief Digital Officer Charlie Valerio. “The program has been a great learning experience for us and we will implement the processes from the accelerator to explore and implement more innovative and customer-centric digital solutions using AWS.” 

“AWS is pleased to be a part of this journey with Phoenix Petroleum to give their customers the best experiences when they fuel up. Congratulations to Phoenix Petroleum for winning the Philippine leg of AWS Innovate X Action, challenging themselves to bring to life an inventive idea using digital innovations on the cloud to help delight their customers across the retail, oil, and gas businesses,” said Stephen Thomas Misa, country head, president and chairman at AWS in the Philippines.

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